About · New York

Nine years of sitting beside users.

I'm Shruti Modi, a Lead UX Researcher working on generative AI at IBM. I've spent my career in enterprise products — the kind where a confusing screen costs someone their afternoon — turning messy human behavior into decisions teams can actually ship.

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9 yrs

of end-to-end UX research

65%

lift in satisfaction on Gen AI experiences at IBM

80k+

employees served by workplace research at Meta

200+

participants across five rounds of concept testing

How I work

1

Start with the question nobody wants to ask

The most valuable study usually sits behind an assumption the team stopped testing years ago.

2

Mix the story with the numbers

Qualitative depth tells you why; behavioral data, surveys and analytics make it survive the board room.

3

Ship the insight, not the deck

Every study ends in decisions and tracked outcomes — adoption, drop-off, satisfaction — not a slide archive.

4

Build research capacity as I go

Frameworks, workshops and repeatable panels so teams keep learning after the project closes.

Research

Usability testing, in-depth interviews, diary studies, contextual inquiry, concept testing, surveys, A/B testing, heuristic evaluation

Analysis

R, Python, SPSS, advanced Excel, Tableau, Power BI, Google & Adobe Analytics

Tools

Figma, Sketch, Axure, InVision, Miro, Mural, Qualtrics, SurveyMonkey

Education

B.E. Information Technology, L.D. College of Engineering · NN/g Measuring UX & ROI · Cognitive Psychology, UC Berkeley Extension